Although the theory of female gaze is evident in this advert , women are still portrayed to be inferior to men. As soon as he appears all the females are hypnotised almost idealising him. Ironically he is lifted higher by the machine, reinforcing marxists ideology of hierachy system within the two genders. Women are represented as shallow and thick as tehy all look at him with awe, unable to speak. Althought they are clever succesfull women working in an office they are all amzed by a male who has a lower job status. All because he is half naked, they react back by sginaling sexual gestures

Aero advert

A typically built tall , dark man is used in this chocolate advert to entice females. Filled with sexual conneations this advert uses the male model as a form of female gaze. HAlf dressed the model wanders around the appartment whislt directly talking to teh camera ( demanding power and directly addressing the audince) . Although he is meant to be vulnerable due to being stripped of his clothes, he is still represnated as a power man. Towards the end he holds an aero ball between his fingers, suggesting that the ball is in his court . That he has all the power ot use his body to his liking.