Monday, 15 December 2008
Aero advert
A typically built tall , dark man is used in this chocolate advert to entice females. Filled with sexual conneations this advert uses the male model as a form of female gaze. HAlf dressed the model wanders around the appartment whislt directly talking to teh camera ( demanding power and directly addressing the audince) . Although he is meant to be vulnerable due to being stripped of his clothes, he is still represnated as a power man. Towards the end he holds an aero ball between his fingers, suggesting that the ball is in his court . That he has all the power ot use his body to his liking.
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